Running a Marketing Agency in the AI Era

I recently had the honor of joining Real Talk Business Walk, presented by Mota Crosslinking Business Academy - Academia de Negocios, sponsored by B Marketing, and hosted by CEO & President Vanessa Mota for an honest conversation about entrepreneurship.

We didn’t talk about the highlight reel version of business ownership. We talked about what it actually takes to walk the business walk.

In this episode, we covered:

• What it really requires to run and sustain a business

• The unique considerations that come with leading a marketing agency

• How to support yourself mentally, strategically, and operationally as a business owner

• How to thoughtfully incorporate AI into your workflows without losing your voice or values

Running a business in today’s landscape means balancing innovation with integrity. AI can be a powerful tool, but it should support your expertise, not replace your perspective.

If you’re building something meaningful and navigating growth in a fast-moving world, I think this conversation will resonate with you.

Give it a listen and let me know what stands out most!